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Turn a raw recording into a finished reel
It cuts the pauses, moves your strongest line to the start, adds captions and lays b-roll over the right moments. Open it in the editor to change anything.
The future of content creation is here.
A private custom dashboard that runs your content on autopilot.
What it does
Everything you need to make content that works
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02
Remake any post that's working in your niche
Pick a post that beat its creator's usual. Choose the angle and how many versions, and you get your own take in your voice.
03
Change a post by saying what you want
Tell Champ, your assistant, what to change. The edit lands while the post plays, and one press takes it back.
04
Turn one topic into a batch of b-roll reels
Type what you want to talk about. Each clip gets a line in your voice, plus a note on what to film when a shot is missing.
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Carousels and posts in your own brand
It writes the slides, picks the photos and lays them out in your fonts and colours. Quote posts, infographics and before and afters as well.
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Results into stories, in batches
Drop in a pile of screenshots, reviews or results. It covers names and faces, writes a line for each and makes the whole batch, plus before and after stories.
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See exactly why a post took off
Any post taken apart: the hook, the story, the visuals and every word on screen. What it finds goes into everything you make.
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Writes like you and learns from every edit
It studies your own captions first. Every word you change and every post you approve teaches it more, and it flags invented clients or results before you see them.
09
Review everything in one place
Each post shows exactly as Instagram will. Say yes or no, fix a word or swap the music. Nothing goes out until you say yes.
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Schedule your week in one press
Drag finished posts onto days or fill the next seven days at once. See how your grid will look before anything goes out.
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Know what works on your account
Every post's numbers at 1 hour, 24 hours, 3 days and 7 days, your own outliers taken apart, and reports you can download.
How it works
From application to your own system
We do the research and the setup. You film, approve and schedule.
Apply
Tell us who you are, why you create and where you want to take it. It takes about five minutes.
We check the fit and research your niche
We look at whether your purpose and vision fit how we work. If they do, we study the accounts your audience already watches and find the posts that beat their usual.
We build your system
We set it up on your own material: your clips, photos, fonts, colours and the way you write. It runs on your computer and installs on your phone.
You create
Film, or pick a post that's working and press Make it. Check what comes back, change what you want and schedule it.
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Why it's different
Built around your content
Each client gets their own system, set up on their own material.
From research to a scheduled post
Most tools cover one step: the idea, the script, the edit or the scheduler. This one runs the whole way, in one place.
Set up on your own material
Your clips, fonts, captions and best posts are the starting point. It learns from what you approve, so it keeps getting closer to how you sound.
You decide what goes out
Every post is a draft until you approve it. Before you see it, it checks its own writing for invented clients, results and quotes.
Who we work with
We choose who we work with
A content system only works when the right person is behind it. So we ask before we build.
Your purpose
Why you do what you do, and who it's for. We want to hear it in your own words.
Your vision
Where you want your content and your brand to be in a year, and what stands in the way.
The fit
Whether the system and the way we work suit what you're building. If they don't, we'll tell you.
Content Matrix builds you your own content system, a private dashboard you own. It finds the posts already working in your niche, remakes them in your voice and brand, and edits your videos. Everything lands in one place, where you approve it and schedule it.
Anyone who creates content on Instagram and wants to post more often without spending their evenings editing. It works across niches. If you can film yourself talking, it can work for you.
We choose who we work with. A content system gets better with the right person behind it, so we want to understand your purpose and vision first. It also saves your time: if it isn't a fit, we'll say so.
It's set up on your own material, so it starts from your clips, your fonts and your captions instead of a blank prompt. It also runs the whole way from research to a scheduled post, and it learns from every edit you make.
That's what the setup is for. It studies your own captions to learn how you write, and every word you change teaches it more. You can read what it learned and correct it.
It schedules what you approve. Nothing goes out that you haven't seen and said yes to.
It depends on what you need. If your application is a fit, we go through it on a call, once we know what your content looks like.
We read your application and reply by email. If it's a fit, we invite you to a short call to see the system and talk through what the build would look like for you.
A Mac or Windows computer that can stay on while your posts are being made, an Instagram account, and your own clips and photos. The writing runs on an AI plan in your own name, and we help you set that up.
No. We do the setup. You sign in, film and approve.
We give you a date on the call, after we've seen your material. The research and setup happen before you get access, so the system is ready to use on your first day.
Your best posts, a batch of clips and photos, your fonts and colours if you have them, and a short interview about you and your work. That's what makes it sound like you.
Yes. The dashboard installs on your phone like an app, so you can capture ideas and approve posts from anywhere. The videos themselves are made on your computer.
Instagram: reels, carousels, single posts and stories.
English and Dutch today. Tell us in your application if you need another one.
Talking-head reels, b-roll reels, carousels, single posts (quotes, infographics, before and afters), tweet-style posts, stories and testimonial posts.
Yes. You film your talking videos and a set of b-roll clips. The system edits the talking videos and reuses your clips across many b-roll posts.
Yes, all of it. Change the words, captions and music on the review screen, open any reel in the full video editor, or any carousel in the designer. You can also just tell Champ what to change.
It checks its own writing for invented clients, results and quotes, and flags them before you see the post. You still read every post before it goes out, because your name is on it.
From the accounts and topics you choose to watch, your own best posts and the ideas you capture yourself. It shows you which posts beat their creator's usual and why.
Your posts, recordings, photos and data are yours. Your system is set up for you alone and is never shared with other clients.
No. Your numbers come through Instagram's official connection for apps. We never ask for your password.
Names and faces are covered by default on client wins. Before anything that shows a client gets made, you confirm that they agreed. If they change their mind, you can withdraw it.
In your own system's database and file storage. Your recordings stay on your own computer. We go through the providers we use on the call.
Your posts, recordings and data stay yours. We go through the exact terms on the call.
Application
Let's see if we fit.
We choose who we work with, so the system works properly and for the right people. These questions tell us who you are and where you want to go.
- 01You apply
Four short steps. Be honest, there are no right answers.
- 02We read it
We look at your purpose, your vision and whether the system suits you.
- 03You hear from us
By email. If it's a fit, we set up a short call.
Application received.
Thank you. We read every application and reply by email. If it's a fit, we'll set up a short call.
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